Concepedia

Anthony L. Spawton

AL

Statistics

Publications

5

Citations

450

H-Index

5

Active since

1991

Affiliations

University of South Australia(Current)

Anthony L. Spawton is an author at University of South Australia specializing in marketing, marketing management, and wine marketing.

Publications per year

1991–2011

5

Publications

5

Using product, brand and purchasing involvement for retail segmentation

Anthony L. Spawton, Gerrard Macintosh · Journal of Retailing and Consumer Services · 1997 · 284 citations

Business, Marketing, Marketing Management +14

Grapes and Wine Seminar – Prospering in the 1990s:Changing Your View of the Consumer

Anthony L. Spawton · International Marketing Review · 1991 · 61 citations

Management, Marketing, Marketing Management +12

The Drivers of Wine Regionality

Chris Easingwood, Larry Lockshin, Anthony L. Spawton · Journal of Wine Research · 2011 · 50 citations

Social Sciences, Geography, Human Geography +13

Grapes and Wine Seminar — Prospering in the 1990s: Changing Your View of the Consumer

Anthony L. Spawton · International Journal of Wine Marketing · 1991 · 41 citations

Management, Marketing, Marketing Management +12

Consumer behavior and marketing strategies

Kirby Moulton, Anthony L. Spawton, Michel Bourqui · Dialnet (Universidad de la Rioja) · 2000 · 14 citations

Business, Marketing, Marketing Management +14

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