Concepedia
Statistics
Publications
20
Citations
1.4K
H-Index
Active since
1973
Affiliations
University of Coimbra(Current)
Manchester School of Architecture
University of Manchester
Chris Easingwood is an author at University of Coimbra specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingBusiness StrategyStrategic ManagementStrategyFinanceCommunicationProduct ManagementMarketing Management
Publications per year
1973–2011
New product development for service companies
Chris Easingwood · Journal of Product Innovation Management · 1986 · 259 citations
Customer Satisfaction, Service Innovation, Service Companies +17
Services growth options for B2B product-centric businesses
Chris Raddats, Chris Easingwood · Industrial Marketing Management · 2010 · 181 citations
Services Growth Options, Business-to-business Research, Business Intelligence +7
New product launch: Marketing action and launch tactics for high-technology products
Charles A. Beard, Chris Easingwood · Industrial Marketing Management · 1996 · 155 citations
Consumer-driven Product Development, Digital Marketing, Management +10
Exploratory evidence of channel performance in single vs multiple channel strategies
Filipe Coelho, Chris Easingwood, Arnaldo Coelho · International Journal of Retail & Distribution Management · 2003 · 98 citations
Multiple Channels, Firm Performance, Organizational Characteristic +19
Multiple channel structures in financial services: A framework
Filipe Coelho, Chris Easingwood · Journal of Financial Services Marketing · 2003 · 61 citations
Financial System, Financial Network, Management +6
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