Concepedia

Benefit-based Usage Segmentation

Benefit-Based Usage Segmentation is a method of market segmentation that classifies users according to the primary functional, emotional, or operational benefits they seek from a product or service, distinguishing it from other usage-based approaches by focusing on outcome-driven motivations rather than behavioral frequency, context, or needs.

3

Publications

55

Citations

9

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Publications

3

1–3 of 3

Authors

9

  1. LA
    Lawrence A. Crosby

    Arizona State University, United States

    1 publications · 15 citations

    1

    h-index

  2. PS
    Pam Scholder Ellen

    Georgia State University, United States

    1 publications · 15 citations

    1

    h-index

  3. BK
    Bruce K. Pilling

    Georgia State University, United States

    1 publications · 15 citations

    1

    h-index

  4. CA
    Carl A. Boger

    University of Houston, United States

    1 publications · 13 citations

    1

    h-index

  5. JN
    Jonathan N. Goodrich

    Florida International University, United States

    1 publications · 27 citations

    1

    h-index

1–5 of 9

Institutions

2

  1. Georgia State University

    Atlanta, United States

    1 h-index

    2 publications

    30 citations

  2. Arizona State University

    Tempe, United States

    1 h-index

    1 publications

    15 citations

1–2 of 2

Venues

  1. 1

    h-index

  2. Journal of Public Policy & Marketing

    JPP&M · 1 publications · 15 citations

    1

    h-index

1–2