E.L. Shafer D.E. Hawkins

Benefit segmentation of U.S. international travelers: an empirical study with American Express.

Jonathan N. Goodrich, E.L. Shafer D.E. Hawkins, J.M. Rovelstad · 1980 · 27 citations

American Express, International Tourism, Benefit Segmentation +10

Targeting specific advertising messages at tourist segments.

Roger Calantone, Charles D. Schewe, Cliff Allen et al. · 1980 · 18 citations

Marketing, Destination Marketing, Tourism Marketing +9

Motivators to Adopt Green Supply Chain Initiatives

Amarpreet S. Kohli, E.L. Shafer D.E. Hawkins · International Journal of Information Systems and Supply Chain Management · 2015 · 13 citations

Management, Sustainable Development, Business +14

The vacation farm: a new form of tourism destination.

Abraham Pizam, Julianne Pokela, E.L. Shafer D.E. Hawkins et al. · 1980 · 12 citations

Tourism Management, Destination Marketing, Agricultural Economics +5