J.M. Rovelstad

Research and Strategic Marketing in Tourism: A Status Report

J.M. Rovelstad, Suzanne Roff Blazer · Journal of Travel Research · 1983 · 29 citations

Customer Satisfaction, Tourism Management, Destination Marketing +11

Benefit segmentation of U.S. international travelers: an empirical study with American Express.

Jonathan N. Goodrich, E.L. Shafer D.E. Hawkins, J.M. Rovelstad · 1980 · 27 citations

American Express, International Tourism, Benefit Segmentation +10

Estimating the demand for international tourism using time series analysis.

Stephen A. Wandner, J. D. van Erden, E.L. Shafter D.E. Hawkins et al. · 1980 · 22 citations

Tourism Management, Economics, Engineering +9

Targeting specific advertising messages at tourist segments.

Roger Calantone, Charles D. Schewe, Cliff Allen et al. · 1980 · 18 citations

Marketing, Destination Marketing, Tourism Marketing +9

The vacation farm: a new form of tourism destination.

Abraham Pizam, Julianne Pokela, E.L. Shafer D.E. Hawkins et al. · 1980 · 12 citations

Tourism Management, Destination Marketing, Agricultural Economics +5