Cliff Allen is an author at University of Wollongong specializing in marketing, destination marketing, and management.
Top concepts
TourismBusinessMarketingManagementAdvertisingCommunicationTourism MarketingDestination MarketingMarketing Communication
Publications per year
1980–2010
2
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Targeting specific advertising messages at tourist segments.
Roger Calantone, Charles D. Schewe, Cliff Allen et al. · 1980 · 18 citations
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