Concepedia

Chuan‐Fong Shih

CS

Statistics

Publications

6

Citations

1.1K

H-Index

6

Active since

1998

Affiliations

University of California, Irvine(Current)

Wake Forest University

Chuan‐Fong Shih is an author at University of California, Irvine specializing in business, advertising, and arousal states.

Publications per year

1998–2005

6

Publications

6

Beyond Adoption: Development and Application of a Use-Diffusion Model

Chuan‐Fong Shih, Alladi Venkatesh · Journal of Marketing · 2003 · 448 citations

Business, Information Systems, Management Information Systems +17

Conceptualizing consumer experiences in cyberspace

Chuan‐Fong Shih · European Journal of Marketing · 1998 · 254 citations

Business, Marketing, Marketing Management +17

Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth

Cornelia Pechmann, Chuan‐Fong Shih · Journal of Marketing · 1999 · 238 citations

Social Sciences, Psychology, Social Psychology +13

Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth

Cornelia Pechmann, Chuan‐Fong Shih · Journal of Marketing · 1999 · 118 citations

Social Sciences, Psychology, Social Psychology +13

Rule of law and the international diffusion of e-commerce

Chuan‐Fong Shih, Jason Dedrick, Kenneth L. Kraemer · Communications of the ACM · 2005 · 50 citations · Full text

Business, International Business, International Law +14

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