Beyond Adoption: Development and Application of a Use-Diffusion Model

Abstract

The study tests a use-diffusion model in the context of home technology use. The authors combine two constructs, variety and rate of use, to yield four user segments. The results show that user segments vary on the basis of social context and technological makeup of the household as well as personal factors and external influences. Furthermore, user segments differ with regard to users’ satisfaction with technology and interest in acquiring future technologies.