Light User Segmentation

Light User Segmentation is a usage-based segmentation method that categorizes individuals or entities as low-frequency or minimal consumers of a product, service, or resource relative to a defined usage threshold within a given population.

1

Publications

11

Citations

2

Authors

0

Institutions

Publications per year

2017–2026

0

Variants

Light Usage Segmentation

Authors

2

  1. SA
    Sarah Alhouti

    Providence College, United States

    1 publications · 11 citations

    1

    h-index

  2. LP
    Larry P. Pleshko

    Kuwait University, Kuwait

    1 publications · 11 citations

    1

    h-index

1–2 of 2

Venues

  1. Academy of Marketing Studies journal

    1 publications · 11 citations

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    h-index

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