Concepedia

Online Consumer Segmentation

Online Consumer Segmentation is a marketing strategy that classifies internet users into distinct groups based on shared behavioral, demographic, psychographic, or geographic characteristics specific to digital environments, enabling targeted and personalized international marketing efforts.

125

Publications

6.9K

Citations

299

Authors

189

Institutions

Publications per year

2017–2026

36

Variants

Digital Consumer SegmentationE-consumer Segmentation

Parents

Publications

125

Segmenting consumers based on the benefits and risks of Internet shopping

Amit Bhatnagar, Sanjoy Ghose · Journal of Business Research · 2003 · 347 citations

, , +12

Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels

Florian Zettelmeyer · Journal of Marketing Research · 2000 · 292 citations

, , +17

Typology of online shoppers

Ah Keng Kau, Ying‐Chan Tang, Sanjoy Ghose · Journal of Consumer Marketing · 2003 · 283 citations

, , +16

Prospects for Personalization on the Internet

Alan L. Montgomery, Michael D. Smith · Journal of Interactive Marketing · 2009 · 254 citations

, , +14

The Effects of Social Media Marketing on Online Consumer Behavior

Simona Vinerean, Iuliana Cetină, Luigi Dumitrescu et al. · International Journal of Business and Management · 2013 · 243 citations · Full text

, , +17

1–5 of 125

Authors

299

  1. MA
    María‐del‐Carmen Alarcón‐del‐Amo

    Universitat Autònoma de Barcelona, Spain

    2 publications · 58 citations

    2

    h-index

  2. BD
    Brendan Dwyer

    Virginia Commonwealth University, United States

    2 publications · 57 citations

    2

    h-index

  3. JD
    Joris Drayer

    Temple University, United States

    2 publications · 57 citations

    2

    h-index

  4. AS
    A.M. Sakkthivel

    Sur University College, Oman

    2 publications · 35 citations

    2

    h-index

  5. SG
    Sanjoy Ghose

    University of Wisconsin–Milwaukee, United States

    2 publications · 630 citations

    2

    h-index

1–5 of 299

Institutions

189

  1. Loughborough University

    Loughborough, United Kingdom

    3 h-index

    3 publications

    294 citations

  2. University of Castilla-La Mancha

    Ciudad Real, Spain

    3 h-index

    5 publications

    135 citations

  3. University of Birmingham

    Birmingham, United Kingdom

    2 h-index

    3 publications

    96 citations

  4. Brigham Young University

    Provo, United States

    2 h-index

    5 publications

    678 citations

  5. De Montfort University

    Leicester, United Kingdom

    2 h-index

    3 publications

    299 citations

  6. Fordham University

    New York, United States

    2 h-index

    2 publications

    65 citations

  7. Pusan National University

    Busan, South Korea

    2 h-index

    4 publications

    170 citations

  8. Universidad Complutense de Madrid

    Madrid, Spain

    2 h-index

    3 publications

    38 citations

1–8 of 189

Venues

  1. Journal of Business Research

    JBR · 4 publications · 560 citations

    4

    h-index

  2. 4

    h-index

  3. Journal of Retailing and Consumer Services

    4 publications · 278 citations

    4

    h-index

  4. 3

    h-index

  5. Journal of Consumer Marketing

    3 publications · 497 citations

    3

    h-index

1–5