Concepedia

A.M. Sakkthivel

AS

9

Publications

157

Citations

9

H-Index

2006

Active since

Affiliations

Sur University College(Current)

Skyline University College

A.M. Sakkthivel is an author at Sur University College specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorEconomicsInteractive MarketingCommunicationMarketing Communication

Publications per year

2006–2022

9

Publications

9

The influence of price and brand on the purchasing intensions of Arab women: an empirical study

A.M. Sakkthivel, Gouher Ahmed, Christian Tabi Amponsah et al. · International Journal of Business Innovation and Research · 2022 · 45 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Impact of demographics on online buying behaviour towards different products

A.M. Sakkthivel · International Journal of Electronic Finance · 2009 · 23 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Modelling of determinants influence consumer behaviour towards different technology products

A.M. Sakkthivel · International Journal of Electronic Finance · 2011 · 16 citations

Consumer-driven Product Development, Customer Satisfaction, Economics +14

Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study

A.M. Sakkthivel · Journal of Promotion Management · 2014 · 14 citations

Exploratory Study, Targeted Advertising, Consumer Research +16

Influence of internet on online buyer involvement towards buying different products and services

A.M. Sakkthivel · International Journal of Electronic Finance · 2010 · 13 citations

Customer Satisfaction, Purchase Medium, Digital Marketing +19

Rows per page

1–5 of 9