Concepedia

Luigi Dumitrescu

LD

10

Publications

408

Citations

10

H-Index

2010

Active since

Affiliations

Lucian Blaga University of Sibiu(Current)

Bucharest University of Economic Studies

Luigi Dumitrescu is an author at Lucian Blaga University of Sibiu specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessMedia MarketingDigital MarketingCustomer SatisfactionMarketing InsightsMarketing StrategyInteractive MarketingMarketing Communication

Publications per year

2010–2018

10

Publications

10

The Effects of Social Media Marketing on Online Consumer Behavior

Simona Vinerean, Iuliana Cetină, Luigi Dumitrescu et al. · International Journal of Business and Management · 2013 · 240 citations · Full text

Customer Satisfaction, Social Media Users, Digital Marketing +22

The Glocal Strategy Of Global Brands

Luigi Dumitrescu, Simona Vinerean · 2010 · 47 citations

Digital Marketing, International Marketing, Brand Strategy +24

From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21<sup>ST</sup> Century

Mircea Fuciu, Luigi Dumitrescu · International conference KNOWLEDGE-BASED ORGANIZATION · 2018 · 31 citations · Full text

Entertainment Marketing, Digital Marketing, Brand Strategy +18

Using Factor Analysis in Relationship Marketing

Luigi Dumitrescu, Mihai Țichindelean, Simona Vinerean · Procedia Economics and Finance · 2013 · 17 citations · Full text

Marketing Analytics, Customer Satisfaction, Relationship Marketing +14

Modeling Employee Satisfaction in Relation to CSR Practices and Attraction and Retention of Top Talent

Simona Vinerean, Iuliana Cetină, Luigi Dumitrescu · RePEc: Research Papers in Economics · 2013 · 16 citations · Full text

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