Concepedia

Iuliana Cetină

IC

11

Publications

486

Citations

10

H-Index

2011

Active since

Affiliations

Bucharest University of Economic Studies(Current)

Lucian Blaga University of Sibiu

Iuliana Cetină is an author at Bucharest University of Economic Studies specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorCustomer SatisfactionAdvertisingCommunicationDigital MarketingInteractive MarketingPublic Health

Publications per year

2011–2021

11

Publications

11

The Effects of Social Media Marketing on Online Consumer Behavior

Simona Vinerean, Iuliana Cetină, Luigi Dumitrescu et al. · International Journal of Business and Management · 2013 · 240 citations · Full text

Customer Satisfaction, Social Media Users, Digital Marketing +22

Psychological and Social Factors that Influence Online Consumer Behavior

Iuliana Cetină, Maria-Cristiana Munthiu, Violeta Rădulescu · Procedia - Social and Behavioral Sciences · 2012 · 90 citations · Full text

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +15

Consumers’ Attitude and Intention towards Organic Fruits and Vegetables: Empirical Study on Romanian Consumers

Violeta Rădulescu, Iuliana Cetină, Anca Francisca Cruceru et al. · Sustainability · 2021 · 34 citations · Full text

Nutrition, Agricultural Economics, Consumer Research +20

Social Media's Impact on Healthcare Services

Alma Pentescu, Iuliana Cetină, Gheorghe Orzan · Procedia Economics and Finance · 2015 · 29 citations · Full text

Customer Analysis, Defining Component of Marketing Audit

Violeta Rădulescu, Iuliana Cetină · Procedia - Social and Behavioral Sciences · 2012 · 18 citations · Full text

Marketing Analytics, Customer Satisfaction, Continuous Auditing +17

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