Concepedia

Simona Vinerean

SV

9

Publications

561

Citations

9

H-Index

2012

Active since

Affiliations

Lucian Blaga University of Sibiu(Current)

Bucharest University of Economic Studies

Simona Vinerean is an author at Lucian Blaga University of Sibiu specializing in marketing, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchMedia MarketingMarketing InsightsBusinessDigital MarketingMarketing AnalyticsCustomer Satisfaction

Publications per year

2012–2022

9

Publications

9

The Effects of Social Media Marketing on Online Consumer Behavior

Simona Vinerean, Iuliana Cetină, Luigi Dumitrescu et al. · International Journal of Business and Management · 2013 · 240 citations · Full text

Customer Satisfaction, Social Media Users, Digital Marketing +22

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

Simona Vinerean, Camelia Budac, Lia Alexandra Baltador et al. · Electronics · 2022 · 112 citations · Full text

Shopping Patterns, Cultural Consumption, Digital Marketing +24

Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model

Simona Vinerean, Alin Opreana · Journal of theoretical and applied electronic commerce research · 2021 · 98 citations · Full text

Marketing Analytics, Customer Satisfaction, Social Media Users +22

The Impact of COVID-19 Pandemic on Residents’ Support for Sustainable Tourism Development

Simona Vinerean, Alin Opreana, Cosmin Tileagă et al. · Sustainability · 2021 · 43 citations · Full text

Quality Of Life, Tourism Management, Tourism Performance +20

Using Factor Analysis in Relationship Marketing

Luigi Dumitrescu, Mihai Țichindelean, Simona Vinerean · Procedia Economics and Finance · 2013 · 17 citations · Full text

Marketing Analytics, Customer Satisfaction, Relationship Marketing +14

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