Concepedia

Lia Alexandra Baltador

LA

6

Publications

190

Citations

6

H-Index

2013

Active since

Affiliations

Lucian Blaga University of Sibiu(Current)

Universitatea Din Petrosani

Lia Alexandra Baltador is an author at Lucian Blaga University of Sibiu specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchEducationBrand EquityBrand StrategySustainabilityBrand AwarenessBrand Management

Publications per year

2013–2024

6

Publications

6

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

Simona Vinerean, Camelia Budac, Lia Alexandra Baltador et al. · Electronics · 2022 · 112 citations · Full text

Shopping Patterns, Cultural Consumption, Digital Marketing +24

Developing Sustainable Entrepreneurs Through Social Entrepreneurship Education

Lia Alexandra Baltador, Valentin Grecu · Studies in Business and Economics · 2023 · 18 citations · Full text

Engineering, Sustainable Development, Education +18

Enhancing Students’ Entrepreneurial Competencies through Extracurricular Activities—A Pragmatic Approach to Sustainability-Oriented Higher Education

Claudia Isac, Ana Maria Mihaela Iordache, Lia Alexandra Baltador et al. · Sustainability · 2023 · 17 citations · Full text

Responsible Management Education, Stem Education, Extracurricular Activities +15

The effect of digitalization on sustainability reporting: The role of sustainability competence, green knowledge integration, and stakeholder pressure

Elias Appiah‐Kubi, Codruța Dura, Dorina Niță et al. · Business Strategy and the Environment · 2024 · 16 citations · Full text

The Value of Brand Equity

Camelia Budac, Lia Alexandra Baltador · Procedia Economics and Finance · 2013 · 15 citations · Full text

Value Theory, Consumer Research, Brand Strategy +17

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