Concepedia

Lisa R. Klein

LR

Statistics

Publications

8

Citations

2.8K

H-Index

8

Active since

1990

Affiliations

Rice University(Current)

Harvard University

Harvard University Press

Lisa R. Klein is an author at Rice University specializing in interactive marketing, management, and marketing.

Top concepts

Publications per year

1990–2003

8

Publications

8

The Internet and International Marketing

John A. Quelch, Lisa R. Klein · Sloan management review · 1996 · 870 citations

Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods

Lisa R. Klein · Journal of Business Research · 1998 · 868 citations

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Creating virtual product experiences: The role of telepresence

Lisa R. Klein · Journal of Interactive Marketing · 2003 · 589 citations

Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles

Lisa R. Klein, Gary T. Ford · Journal of Interactive Marketing · 2003 · 243 citations

Business‐to‐business market making on the Internet

Lisa R. Klein, John A. Quelch · International Marketing Review · 1997 · 70 citations

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