Concepedia

Lisa R. Klein

LR

Statistics

Publications

8

Citations

2.8K

H-Index

8

Active since

1990

Affiliations

Rice University(Current)

Harvard University

Harvard University Press

Lisa R. Klein is an author at Rice University specializing in marketing, business, and experience design.

Publications per year

1990–2003

8

Publications

8

Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods

Lisa R. Klein · Journal of Business Research · 1998 · 872 citations

Social Sciences, Marketing, Audience Studies +12

The Internet and International Marketing

John A. Quelch, Lisa R. Klein · Sloan management review · 1996 · 871 citations

Business, Marketing, Supply Chain Management +9

Creating virtual product experiences: The role of telepresence

Lisa R. Klein · Journal of Interactive Marketing · 2003 · 593 citations

Arts, Social Psychology, Interactive Media +11

Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles

Lisa R. Klein, Gary T. Ford · Journal of Interactive Marketing · 2003 · 243 citations

Business, Marketing, Marketing Management +17

Business‐to‐business market making on the Internet

Lisa R. Klein, John A. Quelch · International Marketing Review · 1997 · 70 citations

Business, Strategic Management, Strategy +15

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