Concepedia

Usage-based Customer Profiling

Usage-Based Customer Profiling is a methodological framework within customer segmentation research that distinguishes itself by systematically categorizing consumers according to the intensity, frequency, and patterns of their product or service utilization to inform targeted marketing strategies.

104

Publications

6.2K

Citations

309

Authors

153

Institutions

Publications per year

2017–2026

29

Parents

Publications

104

Profiling User Responses to Commercial Websites

John Eighmey · Journal of Advertising Research · 1997 · 442 citations

, , +14

An integrated data mining and behavioral scoring model for analyzing bank customers

Nan‐Chen Hsieh · Expert Systems with Applications · 2004 · 234 citations

, , +16

Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis

Karima A. Moussaoui, Paula Varela · Food Quality and Preference · 2010 · 225 citations · Full text

, , +13

Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression

Wei–yu Kevin Chiang, Dongsong Zhang, Lina Zhou · Decision Support Systems · 2004 · 204 citations

, , +17

Mining changes in customer behavior in retail marketing

M CHEN, A. W. Chiu, H. H. Chang · Expert Systems with Applications · 2005 · 196 citations

, , +16

1–5 of 104

Authors

309

  1. SG
    Sanjay Gosain

    National Solar Observatory, United States

    3 publications · 131 citations

    3

    h-index

  2. JK
    Jason Kuruzovich

    Rensselaer Polytechnic Institute, United States

    3 publications · 131 citations

    3

    h-index

  3. SV
    Siva Viswanathan

    Duke University, United States

    3 publications · 131 citations

    3

    h-index

  4. PS
    P. Santhanam

    IBM Research - Thomas J. Watson Research Center, United States

    2 publications · 39 citations

    2

    h-index

  5. MT
    Mikkel Thorup

    AT&T (United States), United States

    2 publications · 200 citations

    2

    h-index

1–5 of 309

Institutions

153

  1. Rensselaer Polytechnic Institute

    Troy, United States

    3 h-index

    3 publications

    131 citations

  2. AT&T (United States)

    Bedminster, United States

    2 h-index

    6 publications

    600 citations

  3. Technical University of Munich

    Munich, Germany

    2 h-index

    2 publications

    179 citations

  4. IBM Research - Thomas J. Watson Research Center

    Yorktown Heights, United States

    2 h-index

    5 publications

    104 citations

  5. Yonsei University

    Seoul, South Korea

    2 h-index

    4 publications

    113 citations

  6. Heilbronn University

    Heilbronn, Germany

    2 h-index

    2 publications

    179 citations

  7. Universidade do Porto

    Porto, Portugal

    2 h-index

    7 publications

    607 citations

  8. Korea Advanced Institute of Science and Technology

    Daejeon, South Korea

    2 h-index

    4 publications

    438 citations

1–8 of 153

Venues

  1. Expert Systems with Applications

    11 publications · 1.1K citations

    11

    h-index

  2. Decision Support Systems

    7 publications · 645 citations

    7

    h-index

  3. International Journal of Bank Marketing

    4 publications · 212 citations

    4

    h-index

  4. Journal of Marketing

    JM · 4 publications · 288 citations

    4

    h-index

  5. Journal of Retailing and Consumer Services

    3 publications · 252 citations

    3

    h-index

1–5