Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression

The Adaptive Decision Maker.

Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations

Business, Decision Sciences, Economics +17

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Social Sciences, Psychology, Social Psychology +12

E-satisfaction: an initial examination

David M. Szymanski, Richard T. Hise · Journal of Retailing · 2000 · 2K citations

Business, Information Systems, Management Information Systems +12

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

Wei–yu Kevin Chiang, Dilip Chhajed, James D. Hess · Management Science · 2003 · 1.8K citations

Management, Marketing, Supply Chain Management +17

Transaction Cost Analysis: Past, Present, and Future Applications

Aric Rindfleisch, Jan B. Heide · Journal of Marketing · 1997 · 1.7K citations

Management, Marketing, Marketing Management +14