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Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression

Marketing AnalyticsCustomer SatisfactionOnline Customer BehaviorData ScienceCustomer ProfilingInteractive MarketingPatronage BehaviorManagementConsumer ResearchBusinessLogistic RegressionShopping AssistantNeural NetworksBusiness AnalyticsMarketingBuying BehaviorHospitality Management