Concepedia

John Eighmey

JE

Statistics

Publications

5

Citations

1.2K

H-Index

5

Active since

1997

Affiliations

Iowa State University(Current)

University of Minnesota

John Eighmey is an author at Iowa State University specializing in business, advertising, and advertising psychology.

Publications per year

1997–2019

5

Publications

5

Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web

John Eighmey, Lola L. McCord · Journal of Business Research · 1998 · 640 citations

Social Sciences, Communication, Social Psychology +14

Profiling User Responses to Commercial Websites

John Eighmey · Journal of Advertising Research · 1997 · 442 citations

Business, Information Technology, Marketing +14

Why Do Youth Enlist?

John Eighmey · Armed Forces & Society · 2006 · 120 citations

Education, Secondary Education, Adolescent Development +13

Harlow Gale and the Origins of the Psychology of Advertising

John Eighmey, Sela Sar · Journal of Advertising · 2007 · 27 citations

Business, Behavioral Sciences, Psychology +11

The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption

Hyejin Kim, Keonyoung Park, John Eighmey · Journal of Promotion Management · 2019 · 11 citations

Business, Marketing, Marketing Management +16

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