Concepedia
Statistics
Publications
18
Citations
551
H-Index
13
Active since
2014
Affiliations
University of Minnesota(Current)
DePaul University
Bank of Korea
Korea Advanced Institute of Science and Technology
Hyejin Kim is an author at University of Minnesota specializing in marketing, advertising persuasion, and social sciences.
Publications per year
2014–2023
Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses
Hyejin Kim, Jisu Huh · Journal of Current Issues & Research in Advertising · 2016 · 87 citations
Business, Marketing, Psychology +17
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Shu‐Chuan Chu, Hyejin Kim, Yoojung Kim · International Journal of Advertising · 2022 · 81 citations
Business, Marketing, Marketing Management +17
Unmet needs and quality of life of family caregivers of cancer patients in South Korea
Hyejin Kim, Myungsun Yi · Asia-Pacific Journal of Oncology Nursing · 2015 · 58 citations · Full text
Medicine, Oncology, Cancer Survivorship Care +16
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising
Yuping Liu–Thompkins, Ewa Masłowska, Yuqing Ren et al. · Journal of Advertising · 2020 · 42 citations · Full text
Business, Communication, Marketing +16
Mediating effects of workplace violence on the relationships between emotional labour and burnout among clinical nurses
Hyejin Kim, Jisu Kim, Kwisoon Choe et al. · Journal of Advanced Nursing · 2018 · 39 citations
Management, Occupational Health Nursing, Job Design +15
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