Concepedia

Keonyoung Park

KP

Statistics

Publications

10

Citations

391

H-Index

10

Active since

2018

Affiliations

Syracuse University(Current)

University of Minnesota

Hong Kong Baptist University

Ewha Womans University

Keonyoung Park is an author at Syracuse University specializing in social sciences, corporate social responsibility, and marketing management.

Publications per year

2018–2025

10

Publications

10

Signaling, Verification, and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang · International Journal of Business Communication · 2020 · 114 citations

Business, Marketing, Marketing Management +12

Beyond the code: The impact of AI algorithm transparency signaling on user trust and relational satisfaction

Keonyoung Park, Ho Young Yoon · Public Relations Review · 2024 · 62 citations

Computing, Computer Science, Social Psychology +12

Social media hoaxes, political ideology, and the role of issue confidence

Keonyoung Park, Hyejoon Rim · Telematics and Informatics · 2018 · 51 citations

Social Sciences, Political Communication, Political Science +15

The mediating role of skepticism: how corporate social advocacy builds quality relationships with publics

Keonyoung Park · Journal of Marketing Communications · 2021 · 41 citations

Management, Marketing, Marketing Management +7

Linking CSR Communication to Corporate Reputation: Understanding Hypocrisy, Employees’ Social Media Engagement and CSR-Related Work Engagement

Hua Jiang, Yang Cheng, Keonyoung Park et al. · Sustainability · 2022 · 31 citations · Full text

Social Sciences, Communication, Organizational Behavior +14

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