Concepedia
Statistics
Publications
42
Citations
2.9K
H-Index
25
Active since
2008
Affiliations
Syracuse University(Current)
San Diego State University
Montclair State University
North Carolina State University
University of Oklahoma
Hua Jiang is an author at Syracuse University specializing in social sciences, communication, and organizational communication.
Publications per year
2008–2023
How Do AI-driven Chatbots Impact User Experience? Examining Gratifications, Perceived Privacy Risk, Satisfaction, Loyalty, and Continued Use
Yang Cheng, Hua Jiang · Journal of Broadcasting & Electronic Media · 2020 · 434 citations
Business, Marketing, Marketing Management +17
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Yang Cheng, Hua Jiang · Journal of Product & Brand Management · 2021 · 365 citations
Business, Marketing, Marketing Management +16
AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior
Hua Jiang, Yang Cheng, Jeongwon Yang et al. · Computers in Human Behavior · 2022 · 295 citations
Computing, Computer Science, Marketing +16
Creating an Engaged Workforce
Hua Jiang, Rita Linjuan Men · Communication Research · 2015 · 221 citations
Management, Leadership, Organizational Behavior +17
Crafting employee trust: from authenticity, transparency to engagement
Hua Jiang, Yi Luo · Journal of Communication Management · 2018 · 130 citations
Management, Leadership, Organizational Behavior +14
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