Concepedia

Jeongwon Yang

JY

10

Publications

736

Citations

10

H-Index

2020

Active since

Affiliations

Syracuse University(Current)

Jeongwon Yang is an author at Syracuse University specializing in communication, arts, and social media.

Top concepts

CommunicationArtsSocial MediaCovid-19Fake NewsMarketingJournalismMedia PolicyMedia EffectsMedia Studies

Publications per year

2020–2024

10

Publications

10

AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior

Hua Jiang, Yang Cheng, Jeongwon Yang et al. · Computers in Human Behavior · 2022 · 260 citations

Conversational User Interface, Customer Satisfaction, Chatbot +14

“Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media users

Jeongwon Yang, Yu Tian · Computers in Human Behavior · 2021 · 96 citations · Full text

Fake News, Social Media Users, Social Influence +16

Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging

Jeongwon Yang, Ploypin Chuenterawong, Hee Jae Lee et al. · Journal of Promotion Management · 2022 · 93 citations

Csr Engagement, Digital Marketing, Consumer Research +28

Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging

Jeongwon Yang, Ploypin Chuenterawong, Hee Jae Lee et al. · Journal of Interactive Advertising · 2023 · 80 citations

Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages

Jeongwon Yang, Ploypin Chuenterawong, Krittaphat Pugdeethosapol · Journal of Advertising · 2021 · 74 citations

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