Yu Tian

Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store

Erica van Herpen, Eva van den Broek, J.C.M. van Trijp et al. · Appetite · 2016 · 171 citations · Full text

Engineering, Consumer Research, Buying Behavior +17

“Others are more vulnerable to fake news than I Am”: Third-person effect of COVID-19 fake news on social media users

Jeongwon Yang, Yu Tian · Computers in Human Behavior · 2021 · 96 citations · Full text

Fake News, Social Media Users, Social Influence +16

Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging

Jeongwon Yang, Ploypin Chuenterawong, Hee Jae Lee et al. · Journal of Interactive Advertising · 2023 · 80 citations

Vertical Pay Dispersion, Peer Observability, and Misreporting in a Participative Budgeting Setting

Lan Guo, Theresa Libby, Xiaotao Liu et al. · Contemporary Accounting Research · 2019 · 44 citations

Behavioral Decision Making, Organizational Economics, Social Influence +21

Deny or bolster? A comparative study of crisis communication strategies between Trump and Cuomo in COVID-19

Yu Tian, Jeongwon Yang · Public Relations Review · 2022 · 24 citations · Full text

Communication Effects, Global Health Crisis, Covid-19 Pandemic +9