Concepedia
Statistics
Publications
18
Citations
660
H-Index
14
Active since
2009
Affiliations
Montclair State University(Current)
Syracuse University
University of Oklahoma
Dart Center for Journalism and Trauma
Ministry of Public Security of the People's Republic of China
Yi Luo is an author at Montclair State University specializing in communication, social sciences, and social media communication.
Publications per year
2009–2023
Crafting employee trust: from authenticity, transparency to engagement
Hua Jiang, Yi Luo · Journal of Communication Management · 2018 · 130 citations
Management, Leadership, Organizational Behavior +14
Social media engagement as an evaluation barometer: Insights from communication executives
Hua Jiang, Yi Luo, Owen Kulemeka · Public Relations Review · 2016 · 76 citations
Social Sciences, Communication, Communication Theory +7
Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China
Yi Luo, Hua Jiang · Journal of Public Relations Research · 2014 · 53 citations
Management, Change Management, Leadership +15
Driving Employee Engagement through CSR Communication and Employee Perceived Motives: The Role of CSR-Related Social Media Engagement and Job Engagement
Hua Jiang, Yi Luo · International Journal of Business Communication · 2020 · 49 citations
Management, Communication, Organizational Behavior +8
Strategic Social Media Use in Public Relations: Professionals’ Perceived Social Media Impact, Leadership Behaviors, and Work-Life Conflict
Hua Jiang, Yi Luo, Owen Kulemeka · International Journal of Strategic Communication · 2016 · 48 citations
Social Sciences, Communication, Leadership +11
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