Concepedia

Sela Sar

SS

27

Publications

739

Citations

19

H-Index

2006

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

Iowa State University

Pennsylvania State University

University of Minnesota

Twin Cities Orthopedics

Sela Sar is an author at University of Illinois Urbana-Champaign specializing in advertising, management, and marketing.

Top concepts

Publications per year

2006–2022

27

Publications

27

The effect of multitasking on time perception, enjoyment, and ad evaluation

Sydney Chinchanachokchai, Brittany R. L. Duff, Sela Sar · Computers in Human Behavior · 2014 · 85 citations

, , +12

The influence of logo design on country image and willingness to visit: A study of country logos for tourism

Suman Lee, Lulu Rodriguez, Sela Sar · Public Relations Review · 2012 · 65 citations

, , +10

Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition

Brittany R. L. Duff, Sela Sar · Journal of Advertising · 2014 · 53 citations

, , +29

Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience

George Anghelcev, Sela Sar, J. David Martin et al. · Mass Communication & Society · 2020 · 45 citations · Full text

Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation

Sela Sar, George Anghelcev · International Journal of Advertising · 2015 · 33 citations

, , +28

Rows per page

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