Concepedia

George Anghelcev

GA

14

Publications

408

Citations

13

H-Index

2004

Active since

Affiliations

Pennsylvania State University(Current)

University of Illinois Urbana-Champaign

Iowa State University

Northwestern University in Qatar

University of Minnesota

George Anghelcev is an author at Pennsylvania State University specializing in communication, management, and persuasion.

Top concepts

ManagementCommunicationMarketingPersuasionAdvertisingPsychologyConsumer ResearchInteractive MarketingConsumer BehaviorBehavioral Science

Publications per year

2004–2020

14

Publications

14

Doing It All: An Exploratory Study of Predictors of Media Multitasking

Brittany R. L. Duff, Gunwoo Yoon, Zongyuan Wang et al. · Journal of Interactive Advertising · 2014 · 95 citations

Exploratory Study, Engineering, Digital Marketing +28

Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience

George Anghelcev, Sela Sar, J. David Martin et al. · Mass Communication & Society · 2020 · 45 citations · Full text

Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: a global versus local processing explanation

Sela Sar, George Anghelcev · International Journal of Advertising · 2015 · 33 citations

Substance Use, Alcohol-impaired Driving, Anti Drinking +28

A ZMET-based analysis of perceptions of climate change among young South Koreans

George Anghelcev, Mun-Young Chung, Sela Sar et al. · Journal of Social Marketing · 2015 · 33 citations

Climate Ethics, Climate Policy, Rhetoric +24

In the mood for [the right kind of] social marketing communication

George Anghelcev, Sela Sar · Journal of Social Marketing · 2014 · 26 citations

Consumer Study, Social Marketing, Consumer Research +23

Rows per page

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