Paula Varela

Exploring consumer product profiling techniques and their linkage to a quantitative descriptive analysis

Karima A. Moussaoui, Paula Varela · Food Quality and Preference · 2010 · 222 citations · Full text

Marketing Analytics, Consumer-driven Product Development, Profiling Technique +13

Consumers’ categorization of food ingredients: Do consumers perceive them as ‘clean label’ producers expect? An exploration with projective mapping

Jessica Aschemann‐Witzel, Paula Varela, Anne O. Peschel · Food Quality and Preference · 2018 · 206 citations · Full text

Understanding potato chips crispy texture by simultaneous fracture and acoustic measurements, and sensory analysis

Ana Salvador, Paula Varela, T. Sanz et al. · LWT · 2008 · 203 citations

Sensory Analysis, Food Physic, Food Microstructure +3

Penalty analysis based on CATA questions to identify drivers of liking and directions for product reformulation

Gastón Ares, Cecilia Dauber, Elisa Fernández et al. · Food Quality and Preference · 2013 · 180 citations

Behavioral Decision Making, Consumer Research, Business Analytics +16

MAIN FACTORS UNDERLYING CONSUMERS' FOOD CHOICE: A FIRST STEP FOR THE UNDERSTANDING OF ATTITUDES TOWARD “HEALTHY EATING”

Elizabeth Carrillo, Paula Varela, Ana Salvador et al. · Journal of Sensory Studies · 2011 · 178 citations