Concepedia

Digital Segmentation

Digital Segmentation is a retail segmentation method that classifies consumers based on their digital behaviors, interactions, and preferences within online environments, distinguishing it from traditional segmentation approaches by its exclusive reliance on digitally traceable data.

54

Publications

2.6K

Citations

177

Authors

86

Institutions

Publications per year

2017–2026

25

Parents

Publications

54

Digital video segmentation

Arun Hampapur, Terry E. Weymouth, Ramesh Jain · 1994 · 249 citations · Full text

, , +13

Production model based digital video segmentation

Arun Hampapur, Ramesh Jain, Terry E. Weymouth · Multimedia Tools and Applications · 1995 · 205 citations

, , +10

Adaptive fuzzy-K-means clustering algorithm for image segmentation

Siti Noraini Sulaiman, Nor Ashidi Mat Isa · IEEE Transactions on Consumer Electronics · 2010 · 200 citations

, , +16

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Malaika Brengman, Maggie Geuens, Bert Weijters et al. · Journal of Business Research · 2002 · 165 citations

, , +16

Segmenting retail markets on store image using a consumer-based methodology

Jan‐Benedict E.M. Steenkamp, Michel Wedel · Socio-Environmental Systems Modeling · 1991 · 162 citations · Full text

, , +16

1–5 of 54

Authors

177

  1. RJ
    Ramesh Jain

    University of California, Irvine, United States

    2 publications · 454 citations

    2

    h-index

  2. NZ
    Nan Zheng

    Minzu University of China, China

    2 publications · 68 citations

    2

    h-index

  3. RZ
    Rui Zheng

    University of Alberta, Canada

    2 publications · 68 citations

    2

    h-index

  4. AH
    Arun Hampapur

    IBM Research - Thomas J. Watson Research Center, United States

    2 publications · 454 citations

    2

    h-index

  5. WS
    Wei Song

    Minzu University of China, China

    2 publications · 68 citations

    2

    h-index

1–5 of 177

Institutions

86

  1. Centre National de la Recherche Scientifique

    Paris, France

    2 h-index

    4 publications

    80 citations

  2. University of Michigan

    Ann Arbor, United States

    2 h-index

    6 publications

    1.4K citations

  3. University of Technology Malaysia

    Johor Bahru, Malaysia

    2 h-index

    4 publications

    297 citations

  4. University of Washington

    Seattle, United States

    2 h-index

    4 publications

    280 citations

  5. Minzu University of China

    Beijing, China

    2 h-index

    9 publications

    328 citations

  6. Ecole des Hautes Etudes Commerciales du Nord

    Roubaix, France

    1 h-index

    1 publications

    24 citations

  7. Venture Chemicals (United States)

    Lafayette, United States

    1 h-index

    1 publications

    12 citations

  8. University of Wah

    Rawalpindi, Pakistan

    1 h-index

    3 publications

    102 citations

1–8 of 86

Venues

  1. IEEE Access

    3 publications · 124 citations

    3

    h-index

  2. Health Education & Behavior

    HEB · 1 publications · 32 citations

    1

    h-index

  3. ANZ Journal of Surgery

    1 publications · 23 citations

    1

    h-index

  4. Multimedia Signal Processing

    Conference · 1 publications · 12 citations

    1

    h-index

  5. Journal of Enterprise Information Management

    1 publications · 24 citations

    1

    h-index

1–5