Concepedia

Internet Usage Segmentation

Internet Usage Segmentation is a technographic segmentation method that classifies individuals or populations based on their patterns, behaviors, and intensity of internet engagement, distinguishing it from other segmentation approaches by focusing specifically on digital connectivity and online activity as the basis for consumer or user categorization.

56

Publications

3.8K

Citations

167

Authors

88

Institutions

Publications per year

2017–2026

10

Parents

Publications

56

Computer and Internet Use in the United States: 2003

Jennifer Cheeseman Day, Alexander L. Janus, Jessica T. Davis · 2005 · 988 citations

, , +10

Prediction of Internet and World Wide Web usage at work: a test of an extended Triandis model

Waiman Cheung, Man Kit Chang, Vincent S. Lai · Decision Support Systems · 2000 · 321 citations

, , +9

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Malaika Brengman, Maggie Geuens, Bert Weijters et al. · Journal of Business Research · 2002 · 165 citations

, , +16

Predicting a Behavioral Profile for Pleasure Travelers on the Basis of Internet Use Segmentation

Mark A. Bonn, H. Leslie Furr, Alex M. Susskind · Journal of Travel Research · 1999 · 151 citations

, , +16

Internet usage by international travellers: reasons and barriers

Vincent C. S. Heung · International Journal of Contemporary Hospitality Management · 2003 · 139 citations

, , +9

1–5 of 56

Authors

167

  1. CW
    Carey Williamson

    University of Calgary, Canada

    1 publications · 34 citations

    1

    h-index

  2. YZ
    Yaoxue Zhang

    Central South University, China

    1 publications · 45 citations

    1

    h-index

  3. AA
    Animesh Animesh

    McGill University, Canada

    1 publications · 78 citations

    1

    h-index

  4. GW
    Gianfranco Walsh

    Friedrich Schiller University Jena, Germany

    1 publications · 45 citations

    1

    h-index

  5. SS
    Sara Steffes‐Hansen

    Syracuse University, United States

    1 publications · 18 citations

    1

    h-index

1–5 of 167

Institutions

88

  1. Universidad Autónoma de Madrid

    Madrid, Spain

    2 h-index

    4 publications

    224 citations

  2. University of Toronto

    Toronto, Canada

    2 h-index

    2 publications

    64 citations

  3. Florida State University

    Tallahassee, United States

    2 h-index

    2 publications

    229 citations

  4. Linköping University

    Linköping, Sweden

    1 h-index

    1 publications

    34 citations

  5. Mississippi State University

    Starkville, United States

    1 h-index

    1 publications

    45 citations

  6. University of Duisburg-Essen

    Essen, Germany

    1 h-index

    1 publications

    58 citations

  7. University of Miami

    Coral Gables, United States

    1 h-index

    1 publications

    19 citations

  8. University of South Wales

    Pontypridd, United Kingdom

    1 h-index

    1 publications

    54 citations

1–8 of 88

Venues

  1. Marketing Intelligence & Planning

    2 publications · 125 citations

    2

    h-index

  2. 1

    h-index

  3. Psychology and Marketing

    1 publications · 54 citations

    1

    h-index

  4. The Electronic Library

    1 publications · 13 citations

    1

    h-index

  5. Journal of Marketing Research

    1 publications · 69 citations

    1

    h-index

1–5