Concepedia

Delphine Vantomme

DV

Statistics

Publications

4

Citations

231

H-Index

4

Active since

2002

Affiliations

Ghent University(Current)

Vlerick Business School

Delphine Vantomme is an author at Ghent University specializing in marketing, consumer research, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingArtsBusinessLogisticsPersuasionPsychologyAdvertising

Publications per year

2002–2006

4

Publications

4

Developing a typology of airport shoppers

Maggie Geuens, Delphine Vantomme, Malaika Brengman · Tourism Management · 2003 · 154 citations

Airport Management, Business, Sustainable Retailing +4

Implicit Attitudes Toward Green Consumer Behaviour

Delphine Vantomme, Maggie Geuens, Jan De Houwer et al. · Psychologica Belgica · 2005 · 41 citations · Full text

Customer Satisfaction, Greenwashing, Green Marketing +19

How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles

Delphine Vantomme, Maggie Geuens, Siegfried Dewitte · SSRN Electronic Journal · 2006 · 18 citations · Full text

Assessing the impact of offline URL advertising

Maggie Geuens, Delphine Vantomme · RePEc: Research Papers in Economics · 2002 · 18 citations

Online Customer Behavior, Social Media, Advertising +14

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