Concepedia

Helena Van Kerrebroeck

HV

Statistics

Publications

8

Citations

945

H-Index

8

Active since

2015

Affiliations

Vrije Universiteit Brussel(Current)

Hasselt University

Ghent University Hospital

Helena Van Kerrebroeck is an author at Vrije Universiteit Brussel specializing in user experience, interactive marketing, and virtual reality.

Top concepts

User ExperienceMarketingManagementVirtual RealityInteractive MarketingConsumer BehaviorConsumer ResearchEngineeringDigital MarketingHuman-computer Interaction

Publications per year

2015–2019

8

Publications

8

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Virtual Reality · 2017 · 259 citations

Digital Marketing, Media Marketing, Interactive Marketing +14

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems · Computers in Human Behavior · 2017 · 244 citations

Engineering, Shopping Mall, Interactive Marketing +14

The impact of representation media on customer engagement in tourism marketing among millennials

Kim Willems, Malaika Brengman, Helena Van Kerrebroeck · European Journal of Marketing · 2019 · 111 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership

Malaika Brengman, Kim Willems, Helena Van Kerrebroeck · Virtual Reality · 2018 · 103 citations

Social Identity, Body Ownership, Engineering +13

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions

Laurens De Gauquier, Malaika Brengman, Kim Willems et al. · Virtual Reality · 2018 · 91 citations

Behavioral Sciences, Advertising, Brand Personality Impressions +13

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