Laurens De Gauquier

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions

Laurens De Gauquier, Malaika Brengman, Kim Willems et al. · Virtual Reality · 2018 · 91 citations

Behavioral Sciences, Advertising, Brand Personality Impressions +13

From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

Malaika Brengman, Laurens De Gauquier, Kim Willems et al. · Journal of Business Research · 2021 · 82 citations

Engineering, Socially Assistive Robot, Robot Learning +16

Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence

Malaika Brengman, Kim Willems, Laurens De Gauquier · Frontiers in Psychology · 2022 · 65 citations · Full text

Frontline employee expectations on working with physical robots in retailing

Kim Willems, Nanouk Verhulst, Laurens De Gauquier et al. · Journal of service management · 2022 · 38 citations

Customer Satisfaction, Engineering, Socially Assistive Robot +23

Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?

Laurens De Gauquier, Kim Willems, Hoang-Long Cao et al. · Journal of Retailing and Consumer Services · 2022 · 35 citations

Retail-customer Interactions, Human-robot Collaborative Assembly, Engineering +12