Concepedia

David DeWester

DD

Statistics

Publications

5

Citations

654

H-Index

5

Active since

1970

Affiliations

University of Nebraska–Lincoln(Current)

David DeWester is an author at University of Nebraska–Lincoln specializing in business, virtual worlds, and brand management.

Publications per year

1970–2011

5

Publications

5

Enhancing Brand Equity through Flow and Telepresence: A Comparison of 2d and 3d Virtual Worlds1

Fiona Fui‐Hoon Nah, Brenda Eschenbrenner, David DeWester · MIS Quarterly · 2011 · 406 citations

Business, Marketing, Marketing Management +15

Web 2.0 and opportunities for small businesses

Sang‐Heui Lee, David DeWester, So Ra Park · Service Business · 2008 · 92 citations

Business, Information Systems, Management Information Systems +12

Virtual World Affordances: Enhancing Brand Value

So Ra Park, Fiona Fui‐Hoon Nah, David DeWester et al. · Journal of Virtual Worlds Research · 1970 · 70 citations · Full text

Business, Marketing, Marketing Management +16

Impact of Flow and Brand Equity in 3D Virtual Worlds

Fiona Fui‐Hoon Nah, Brenda Eschenbrenner, David DeWester et al. · Journal of Database Management · 2010 · 61 citations

Business, Marketing, Marketing Management +9

Mobile interaction design: Integrating individual and organizational perspectives

Peter Tarasewich, Jun Gong, Fiona Fui‐Hoon Nah et al. · Singapore Management University Institutional Knowledge (InK) (Singapore Management University) · 2008 · 25 citations · Full text

Computing, Information Systems, Information Technology +13

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