Brand Semantics is a theoretical construct within brand identity design that specifies the systematic meaning structure and symbolic significance embedded in brand elements, distinguishing it from related branding concepts by focusing on the interpretation and connotation of visual, verbal, and behavioral brand attributes.
85
Publications
6.4K
Citations
154
Authors
96
Institutions
Publications per year
2017–2026
20
Parents
Publications
85
Phonetic Symbolism and Brand Name Preference
Tina M. Lowrey, L. J. Shrum · Journal of Consumer Research · 2007 · 314 citations
An analysis of terminology use in place branding
Sonya Hanna, Jennifer Rowley · Place Branding and Public Diplomacy · 2008 · 313 citations · Full text
1–5 of 85
Authors
154
- LP
5
h-index
- AK
4
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- TK
3
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- TM
3
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- RR
3
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1–5 of 154
Institutions
96
Hong Kong Baptist University
Hong Kong, Hong Kong
4 h-index
6 publications
139 citations
Universidad de La Rioja
Logroño, Spain
4 h-index
4 publications
118 citations
Loyola University Maryland
Baltimore, United States
3 h-index
5 publications
280 citations
The University of Texas at San Antonio
San Antonio, United States
3 h-index
6 publications
1.2K citations
University of Dundee
Dundee, United Kingdom
2 h-index
2 publications
57 citations
University of Pennsylvania
Philadelphia, United States
2 h-index
2 publications
92 citations
University of Oxford
Oxford, United Kingdom
2 h-index
2 publications
57 citations
University of Southern California
Los Angeles, United States
2 h-index
3 publications
793 citations
1–8 of 96
Venues
- Journal of Product & Brand Management
6 publications · 154 citations
6
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- Journal of Business Research
JBR · 5 publications · 337 citations
5
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- Journal of Marketing
JM · 4 publications · 263 citations
4
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- Journal of Brand Management
4 publications · 179 citations
4
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- Journal of Consumer Psychology
3 publications · 307 citations
3
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1–5