Concepedia
Statistics
Publications
11
Citations
624
H-Index
10
Active since
2001
Affiliations
Delft University of Technology(Current)
University of Technology
Aalto University
Chalmers University of Technology
Toni‐Matti Karjalainen is an author at Delft University of Technology specializing in business, management, and brand equity.
Top concepts
BusinessManagementMarketingBrand EquityBrand AwarenessDesignBrand StrategyBrand DevelopmentDesign ThinkingMarketing Strategy
Publications per year
2001–2019
Designing Visual Recognition for the Brand*
Toni‐Matti Karjalainen, Dirk Snelders · Journal of Product Innovation Management · 2009 · 186 citations · Full text
Engineering, Brand Strategy, Image Analysis +18
It looks like a Toyota: Educational approaches to designing for visual brand recognition
Toni‐Matti Karjalainen · International journal of design · 2007 · 127 citations · Full text
Educational Approaches, Brand Strategy, Social Sciences +20
Should new products look similar or different? The influence of the market environment on strategic product styling
Oscar Person, Jan Schoormans, Dirk Snelders et al. · Design Studies · 2007 · 81 citations
Consumer-driven Product Development, Brand Equity, New Products +11
Semantic Transformation in Design.Communicating Strategic Brand Identity through Product Design References
Toni‐Matti Karjalainen · 2004 · 63 citations
Product Design References, Brand Equity, Strategic Brand Identity +8
Entrepreneurial passion: an explorative case study of four metal music ventures
Laura Laaksonen, Antti Ainamo, Toni‐Matti Karjalainen · Journal of Research in Marketing and Entrepreneurship · 2011 · 56 citations
Music, Startup Ecosystem, Music Fandom +16
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