Richard R. Klink

Creating Brand Names With Meaning: The Use of Sound Symbolism

Richard R. Klink · Marketing Letters · 2000 · 438 citations

Threats to the External Validity of Brand Extension Research

Richard R. Klink, Daniel C. Smith · Journal of Marketing Research · 2001 · 393 citations

Consumer Uncertainty, Consumer Study, Consumer Research +18

Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism

Richard R. Klink · The Journal of Marketing Theory and Practice · 2001 · 177 citations

Brand Strategy, Consumer Research, Communication +17

Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark

Richard R. Klink · Marketing Letters · 2003 · 152 citations

Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*

Richard R. Klink, Gerard A. Athaide · Journal of Product Innovation Management · 2009 · 107 citations

Consumer Research, Brand Strategy, Brand Loyalty +19