Richard R. Klink - Concepedia

Concepedia

Author

Richard R. Klink

Loyola University Maryland ORCID

Also Known As

Richard Klink, Richard R Klink, Richard R. Klink

26

Publications

2.2K

Citations

20

H-Index

91

Concepts

All Affiliations

Loyola University Maryland École Supérieure de Commerce de Rennes California State University, East Bay

RR

About

Richard R. Klink is an author at Loyola University Maryland specializing in marketing, management, and brand equity.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	19	22	1.7K
2	Business	12	13	1K
3	Education	2	2	122
4	Social Sciences	2	2	92
5	Health Sciences	1	1	63

Richard R. Klink

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24

Publications

2.2K

Citations

20

H-Index

	Year	Citations
Creating Brand Names With Meaning: The Use of Sound Symbolism Richard R. Klink Marketing Letters	2000	438
Threats to the External Validity of Brand Extension Research Richard R. Klink, Daniel C. Smith Journal of Marketing Research Consumer UncertaintyConsumer StudyConsumer ResearchBrand StrategyConsumer Attitude	2001	393
Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism Richard R. Klink The Journal of Marketing Theory and Practice Brand StrategyConsumer ResearchCommunicationSemanticsBrand Loyalty	2001	177
Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark Richard R. Klink Marketing Letters	2003	152
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products* Richard R. Klink, Gerard A. Athaide Journal of Product Innovation Management Consumer ResearchBrand StrategyBrand LoyaltyBrand Name PreferencesManagement	2009	107
Implementing Service Learning in the Principles of Marketing Course Richard R. Klink, Gerard A. Athaide Journal of Marketing Education EducationSmall Business MarketingHistory Of MarketingProfessional SellingManagement	2004	102
Gender differences in new brand name response Richard R. Klink Marketing Letters MarketingGender IdentityAdvertisingGender StudiesManagement	2008	96
Creating brand personality with brand names Richard R. Klink, Gerard A. Athaide Marketing Letters MarketingAdvertisingPersonal BrandingBrand PositioningBrand Names	2011	93
Managing Seller–Buyer Relationships during New Product Development<sup>*</sup> Gerard A. Athaide, Richard R. Klink Journal of Product Innovation Management Customer SatisfactionBusiness-to-business ResearchSeller–buyer RelationshipsClient-supplier RelationshipsProduct Management	2009	91
Branding strategies for high-technology products: The effects of consumer and product innovativeness Yann Truong, Richard R. Klink, Geoff Simmons, Journal of Business Research MarketingConsumer-driven Product DevelopmentProduct InnovativenessAdvertisingPersonal Branding	2016	89

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