Marketing Letters · 2003 · 153 citations · 30 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand EquityBrand ExperienceBrand IdentityBrand ImageStrategic Brand ManagementBrand Mark DesignBrand Mark PlacementBrand Name AssociationsBrand Name CreationBrand Name MeaningBrand Name StrategyBrand Names
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Strategic Brand Concept-Image Management
C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing · 1986 · 1.9K citations