Concepedia

Brand Names

Brand Names is a linguistic identifier within the category of brand identity elements that distinguishes a firm, product, or service from competitors through unique semantic, phonetic, and mnemonic attributes.

790

Publications

59.4K

Citations

1.6K

Authors

791

Institutions

Publications per year

2017–2026

122

Parents

Publications

790

Consumer Evaluations of Brand Extensions

David A. Aaker, Kevin Lane Keller · Journal of Marketing · 1990 · 2.5K citations

, , +15

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Daniel C. Smith, David A. Aaker · Journal of Marketing · 1992 · 2.5K citations

, , +14

Consumer Evaluations of Brand Extensions

David A. Aaker, Kevin Lane Keller · Journal of Marketing · 1990 · 1.6K citations

, , +15

Auditor brand name reputations and industry specializations

Allen Craswell, Jere R. Francis, Stephen L. Taylor · Journal of Accounting and Economics · 1995 · 1.5K citations

, , +12

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations

, , +10

1–5 of 790

Authors

1.6K

  1. RR
    Richard R. Klink

    Loyola University Maryland, United States

    9 publications · 668 citations

    11

    h-index

  2. AP
    Abhishek Pathak

    University of Dundee, United Kingdom

    8 publications · 219 citations

    8

    h-index

  3. BH
    Bernd H. Schmitt

    Columbia University, United States

    8 publications · 1.3K citations

    8

    h-index

  4. AK
    Allan K. K. Chan

    Hong Kong Baptist University, Hong Kong SAR China

    8 publications · 247 citations

    8

    h-index

  5. TM
    Tina M. Lowrey

    HEC Paris, France

    7 publications · 794 citations

    7

    h-index

1–5 of 1.6K

Institutions

791

  1. Hong Kong Baptist University

    Hong Kong, Hong Kong

    10 h-index

    15 publications

    436 citations

  2. Loyola University Maryland

    Baltimore, United States

    10 h-index

    11 publications

    703 citations

  3. Nanyang Technological University

    Singapore, Singapore

    9 h-index

    14 publications

    493 citations

  4. University of Southern California

    Los Angeles, United States

    8 h-index

    18 publications

    1.7K citations

  5. Fordham University

    New York, United States

    8 h-index

    10 publications

    455 citations

  6. University of Oxford

    Oxford, United Kingdom

    7 h-index

    6 publications

    138 citations

  7. University of California, Berkeley

    Berkeley, United States

    7 h-index

    7 publications

    4.4K citations

  8. Cornell University

    Ithaca, United States

    7 h-index

    7 publications

    346 citations

1–8 of 791

Venues

  1. Journal of Marketing Research

    24 publications · 4.6K citations

    21

    h-index

  2. Journal of Product & Brand Management

    31 publications · 1.9K citations

    21

    h-index

  3. Journal of Consumer Marketing

    17 publications · 1.4K citations

    16

    h-index

  4. Journal of Marketing

    JM · 17 publications · 8.5K citations

    16

    h-index

  5. Psychology and Marketing

    16 publications · 1.1K citations

    15

    h-index

1–5