Statistics
Publications
28
Citations
6.4K
H-Index
22
Active since
1994
Susan M. Mudambi is an author at Temple University specializing in business, marketing, and marketing management.
Publications per year
1994–2022
28
28
Branding importance in business-to-business markets
Susan M. Mudambi · Industrial Marketing Management · 2002 · 438 citations
1–5 of 28