Concepedia

Sonya Hanna

SH

Statistics

Publications

9

Citations

977

H-Index

9

Active since

2008

Affiliations

Bangor University(Current)

Manchester Metropolitan University

Sonya Hanna is an author at Bangor University specializing in brand management, marketing, and brand positioning.

Publications per year

2008–2019

9

Publications

9

Towards a strategic place brand-management model

Sonya Hanna, Jennifer Rowley · Journal of Marketing Management · 2010 · 320 citations

Business, Marketing, Strategic Management +11

An analysis of terminology use in place branding

Sonya Hanna, Jennifer Rowley · Place Branding and Public Diplomacy · 2008 · 313 citations · Full text

Business, Marketing, Brand Management +13

Towards a model of the Place Brand Web

Sonya Hanna, Jennifer Rowley · Tourism Management · 2014 · 84 citations · Full text

Business, Marketing, Brand Management +10

A practitioner-led strategic place brand-management model

Sonya Hanna, Jennifer Rowley · Journal of Marketing Management · 2013 · 64 citations

Business, Marketing, Strategic Management +17

Using Card-Based Games to Enhance the Value of Semi-Structured Interviews

Jennifer Rowley, Rosalind Jones, Magda Vassiliou et al. · International Journal of Market Research · 2012 · 52 citations

Humanities, Organizational Behavior, Communication Research Methods +12

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