Marie-Laure Gavard-Perret

Publications

170

Citations

H-Index

2010

Active since

Affiliations

Centre d'Etudes et de Recherches Appliquées à la Gestion(Current)

Université Grenoble Alpes

Marie-Laure Gavard-Perret is an author at Centre d'Etudes et de Recherches Appliquées à la Gestion specializing in consumer behavior, management, and consumer research.

ORCID

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchArtsCognitionCreativityPsychologyRegulation

Publications per year

2010–2023

Publications

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty

Karine Raïes, Hans Mühlbacher, Marie-Laure Gavard-Perret · Journal of Business Research · 2015 · 112 citations

Advertising, Consumer Culture, Brand Equity +11

Regulatory Focus: A Promising Concept for Marketing Research

Sabine Boesen-Mariani, Pierrick Gomez, Marie-Laure Gavard-Perret · Recherche et Applications en Marketing (English Edition) · 2010 · 21 citations

Customer Satisfaction, Regulatory Focus, Consumer Study +12

Behavior of nurses and nurse aides toward influenza vaccine: the impact of the perception of occupational working conditions

Alexandre Mignot, Marie-Claire Wilhelm, Annick Valette et al. · Human Vaccines & Immunotherapeutics · 2019 · 16 citations · Full text

A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users

Cyrielle Vellera, Marie-Laure Gavard-Perret · Recherche et Applications en Marketing (English Edition) · 2016 · 11 citations

Creative Communications, Cognition, Creative Process +18

Factors of effectiveness of green nudges for more eco-responsible behaviour – Systematic review and research directions

Clement Carrel, Marie-Laure Gavard-Perret, Cindy Caldara · Recherche et Applications en Marketing (English Edition) · 2023 · 10 citations

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