Concepedia

Pierrick Gomez

PG

10

Publications

394

Citations

10

H-Index

2010

Active since

Affiliations

NEOMA Business School(Current)

Université Paris Dauphine-PSL

Pierrick Gomez is an author at NEOMA Business School specializing in food choice, marketing, and behavioral sciences.

Top concepts

MarketingFood ChoiceNutritionPsychologyPublic HealthHealth PromotionBehavioral SciencePublic Health NutritionConsumer ResearchNutrition Literacy

Publications per year

2010–2023

10

Publications

10

Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus

Pierrick Gomez, Adilson Borges, Cornelia Pechmann · Journal of Consumer Psychology · 2013 · 97 citations

Human contact imagined during the production process increases food naturalness perceptions

Nathalie Abouab, Pierrick Gomez · Appetite · 2015 · 65 citations

Food Choice, Human Contact, Behavioral Sciences +13

The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products

Pierrick Gomez, Carolina Werle, Olivier Corneille · Marketing Letters · 2015 · 58 citations

Food Choice, Nutrition, Food Marketing +11

Food as Fuel: Performance Goals Increase the Consumption of High-Calorie Foods at the Expense of Good Nutrition

Yann Cornil, Pierrick Gomez, Dimitri Vasiljevic · Journal of Consumer Research · 2020 · 40 citations

Nutrition, Nutrition Literacy, Agricultural Economics +27

It's not just numbers: Cultural identities influence how nutrition information influences the valuation of foods

Pierrick Gomez, Carlos J. Torelli · Journal of Consumer Psychology · 2015 · 36 citations

Rows per page

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