Concepedia
Statistics
Publications
34
Citations
1.6K
H-Index
23
Active since
2010
Affiliations
NEOMA Business School(Current)
HEC Montréal
Louisiana Tech University
Institut d'Economie Scientifique Et de Gestion
Universidade Europeia
Adilson Borges is an author at NEOMA Business School specializing in business, marketing, and consumer behavior.
Publications per year
2010–2022
Going green for self or for others? Gender and identity salience effects on sustainable consumption
Diego Costa Pinto, Márcia Maurer Herter, Patrícia Rossi et al. · International Journal of Consumer Studies · 2014 · 166 citations
Social Sciences, Gender Studies, Social Psychology +14
Does a companion always enhance the shopping experience?
Adilson Borges, Jean‐Charles Chebat, Barry J. Babin · Journal of Retailing and Consumer Services · 2010 · 157 citations
Business, Marketing, Psychology +12
Avoiding poor health or approaching good health: Does it matter? The conceptualization, measurement, and consequences of health regulatory focus
Pierrick Gomez, Adilson Borges, Cornelia Pechmann · Journal of Consumer Psychology · 2013 · 99 citations
Public Affairs, Health Behavior, Health Policy +13
Gender orientation and retail atmosphere: effects on value perception
Adilson Borges, Barry J. Babin, Nathalie Spielmann · International Journal of Retail & Distribution Management · 2013 · 92 citations
Business, Marketing, Retail Management +15
Managing service recovery experience: Effects of the forgiveness for older consumers
Barry J. Babin, Weiling Zhuang, Adilson Borges · Journal of Retailing and Consumer Services · 2020 · 91 citations
Business, Marketing, Marketing Management +13
1–5 of 34