Concepedia

Nathalie Spielmann

NS

40

Publications

2K

Citations

26

H-Index

2011

Active since

Affiliations

NEOMA Business School(Current)

Louisiana Tech University

Lancaster University

Università Cattolica del Sacro Cuore

University of Copenhagen

Nathalie Spielmann is an author at NEOMA Business School specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorBrand DevelopmentBrand StrategyConsumer CultureBrand ManagementConsumer Decision Making

Publications per year

2011–2023

40

Publications

40

The subjective norms of sustainable consumption: A cross-cultural exploration

Elizabeth A. Minton, Nathalie Spielmann, Lynn R. Kahle et al. · Journal of Business Research · 2017 · 216 citations

Culture, Sustainable Consumption, Engineering +9

Characteristics of strong territorial brands: The case of champagne

Steve Charters, Nathalie Spielmann · Journal of Business Research · 2013 · 147 citations

Brand Equity, Brand Positioning, Strong Territorial Brands +10

Green is the New White: How Virtue Motivates Green Product Purchase

Nathalie Spielmann · Journal of Business Ethics · 2020 · 118 citations

New White, Consumer Decision Making, Green Marketing +11

In virtuo: How user-driven interactivity in virtual tours leads to attitude change

Nathalie Spielmann, Antonia Mantonakis · Journal of Business Research · 2018 · 115 citations

Virtual Tours, Performance Studies, Engineering +12

The nature and value of terroir products

Nathalie Spielmann, Barry J. Babin · European Journal of Marketing · 2017 · 113 citations

Value Proposition, Functional Property, Value Theory +22

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