Concepedia

Nathalie Spielmann

NS

Statistics

Publications

40

Citations

2.1K

H-Index

27

Active since

2011

Affiliations

NEOMA Business School(Current)

Louisiana Tech University

Lancaster University

Università Cattolica del Sacro Cuore

University of Copenhagen

Nathalie Spielmann is an author at NEOMA Business School specializing in marketing, business, and marketing management.

Publications per year

2011–2023

40

Publications

40

The subjective norms of sustainable consumption: A cross-cultural exploration

Elizabeth A. Minton, Nathalie Spielmann, Lynn R. Kahle et al. · Journal of Business Research · 2017 · 227 citations

Social Sciences, Cultural Studies, Consumption Studies +13

Characteristics of strong territorial brands: The case of champagne

Steve Charters, Nathalie Spielmann · Journal of Business Research · 2013 · 151 citations

Business, Marketing, Marketing Management +9

Green is the New White: How Virtue Motivates Green Product Purchase

Nathalie Spielmann · Journal of Business Ethics · 2020 · 127 citations

Management, Marketing, Marketing Management +12

In virtuo: How user-driven interactivity in virtual tours leads to attitude change

Nathalie Spielmann, Antonia Mantonakis · Journal of Business Research · 2018 · 122 citations

Management, Social Psychology, Interaction Design +7

The nature and value of terroir products

Nathalie Spielmann, Barry J. Babin · European Journal of Marketing · 2017 · 120 citations

Business, Marketing, Marketing Management +17

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