Concepedia
Statistics
Publications
40
Citations
2K
H-Index
26
Active since
2011
Affiliations
NEOMA Business School(Current)
Louisiana Tech University
Lancaster University
Università Cattolica del Sacro Cuore
University of Copenhagen
Nathalie Spielmann is an author at NEOMA Business School specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorBrand DevelopmentBrand StrategyConsumer CultureBrand ManagementConsumer Decision Making
Publications per year
2011–2023
The subjective norms of sustainable consumption: A cross-cultural exploration
Elizabeth A. Minton, Nathalie Spielmann, Lynn R. Kahle et al. · Journal of Business Research · 2017 · 216 citations
Culture, Sustainable Consumption, Engineering +9
Characteristics of strong territorial brands: The case of champagne
Steve Charters, Nathalie Spielmann · Journal of Business Research · 2013 · 147 citations
Brand Equity, Brand Positioning, Strong Territorial Brands +10
Green is the New White: How Virtue Motivates Green Product Purchase
Nathalie Spielmann · Journal of Business Ethics · 2020 · 118 citations
New White, Consumer Decision Making, Green Marketing +11
In virtuo: How user-driven interactivity in virtual tours leads to attitude change
Nathalie Spielmann, Antonia Mantonakis · Journal of Business Research · 2018 · 115 citations
Virtual Tours, Performance Studies, Engineering +12
The nature and value of terroir products
Nathalie Spielmann, Barry J. Babin · European Journal of Marketing · 2017 · 113 citations
Value Proposition, Functional Property, Value Theory +22
Rows per page
1–5 of 40