Márcia Maurer Herter

Customer engagement in social media: a framework and meta-analysis

Fernando de Oliveira Santini, Wagner Júnior Ladeira, Diego Costa Pinto et al. · Journal of the Academy of Marketing Science · 2020 · 466 citations · Full text

Customer Satisfaction, Social Media, Digital Marketing +9

Green consumer values: how do personal values influence environmentally responsible water consumption?

Diego Costa Pinto, Walter Meucci Nique, Edar da Silva Añaña et al. · International Journal of Consumer Studies · 2011 · 196 citations

Sustainable Consumption, Green Marketing, Responsible Consumption +12

Going green for self or for others? Gender and identity salience effects on sustainable consumption

Diego Costa Pinto, Márcia Maurer Herter, Patrícia Rossi et al. · International Journal of Consumer Studies · 2014 · 161 citations

Ecofeminism, Green Marketing, Sustainable Consumption +23

Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence

Darina Vorobeva, Yasmina El Fassi, Diego Costa Pinto et al. · Journal of Service Research · 2022 · 95 citations · Full text

Artificial Intelligence, Individual Differences, Ai Safety +17

Green consumers and their identities: how identities change the motivation for green consumption

Diego Costa Pinto, Walter Meucci Nique, Márcia Maurer Herter et al. · International Journal of Consumer Studies · 2016 · 70 citations

Green Marketing, Green Consumers, Behavioral Decision Making +24