Patrícia Rossi

Going green for self or for others? Gender and identity salience effects on sustainable consumption

Diego Costa Pinto, Márcia Maurer Herter, Patrícia Rossi et al. · International Journal of Consumer Studies · 2014 · 161 citations

Ecofeminism, Green Marketing, Sustainable Consumption +23

Influence of Graded Levels of Organic Zinc on Growth Performance and Carcass Traits of Broilers

Patrícia Rossi, Fernando Rutz, Marcos Antônio Anciuti et al. · The Journal of Applied Poultry Research · 2007 · 108 citations · Full text

Nutrition, Engineering, Agricultural Economics +17

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Patrícia Rossi, Adilson Borges, Marat Bakpayev · Journal of Retailing and Consumer Services · 2015 · 78 citations

Brand Perception, Advertising, Brand Equity +10

Recycling cooperation and buying status

Diego Costa Pinto, Márcia Maurer Herter, Patrícia Rossi et al. · European Journal of Marketing · 2019 · 39 citations · Full text

Sustainable Consumption, Green Marketing, Engineering +21

Brand love: Corroborating evidence across four continents

László Sajtos, Joanne T. Cao, Jennifer A. Espinosa et al. · Journal of Business Research · 2020 · 38 citations

Culture, Brand Equity, Consumer Culture +8