Concepedia

Marat Bakpayev

MB

14

Publications

574

Citations

11

H-Index

2010

Active since

Affiliations

University of Minnesota, Duluth(Current)

Bryant University

University of Tasmania

Auckland University of Technology

Aarhus University

Marat Bakpayev is an author at University of Minnesota, Duluth specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementMedicineAdvertisingConsumer BehaviorConsumer ResearchEmotionBusinessPersuasionSocial Sciences

Publications per year

2010–2025

14

Publications

14

Do consumers really trust cryptocurrencies?

Denni Arli, Patrick van Esch, Marat Bakpayev et al. · Marketing Intelligence & Planning · 2020 · 123 citations

Consumer Research, Distributed Ledger, Cryptocurrency +16

Programmatic creative: AI can think but it cannot feel

Marat Bakpayev, Tae Hyun Baek, Patrick van Esch et al. · Australasian Marketing Journal (AMJ) · 2020 · 105 citations

Artificial Intelligence, Affective Design, Consumer Research +20

Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving

Tae Hyun Baek, Marat Bakpayev, Sukki Yoon et al. · International Journal of Advertising · 2021 · 103 citations

Artificial Intelligence, Broad Smiles, Social Psychology +20

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Patrícia Rossi, Adilson Borges, Marat Bakpayev · Journal of Retailing and Consumer Services · 2015 · 78 citations

Brand Perception, Advertising, Brand Equity +10

Couple-Based HIV Prevention for Injecting Drug Users in Kazakhstan: A Pilot Intervention Study

Louisa Gilbert, Nabila El‐Bassel, Assel Terlikbayeva et al. · Journal of Prevention & Intervention in the Community · 2010 · 50 citations

Family Medicine, Contraception, Preventive Medicine +19

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