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Community based innovation: How to integrate members of virtual communities into new product development

Consumer-driven Product DevelopmentVirtual EnterpriseCommunity DevelopmentInnovationInteractive MarketingDesignCommunity EngagementUser ExperienceBusinessOpen InnovationManagementOnline CommunityKnowledge ManagementVirtual CommunitiesSocial InnovationVirtual CommunityNew Product DevelopmentMarketing