Concepedia

Roland Schroll

RS

Statistics

Publications

5

Citations

272

H-Index

5

Active since

2012

Affiliations

Universität Innsbruck(Current)

Roland Schroll is an author at Universität Innsbruck specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessTechnologyAdvertisingBrand EquityBrand AwarenessDigital Marketing

Publications per year

2012–2022

5

Publications

5

Humanizing Products with Handwritten Typefaces

Roland Schroll, Benedikt Schnurr, Dhruv Grewal · Journal of Consumer Research · 2018 · 146 citations

Engineering, Affective Design, Consumer Research +19

User generated brands and their contribution to the diffusion of user innovations

Johann Füller, Roland Schroll, Eric von Hippel · Research Policy · 2013 · 56 citations

Marketing, User Innovations, Consumer-driven Product Development +10

“Ouch!” When and why food anthropomorphism negatively affects consumption

Roland Schroll · Journal of Consumer Psychology · 2022 · 28 citations · Full text

Consumption Amount, Nutrition, Behavioral Decision Making +20

Uncertainty in Prerelease Advertising

Roland Schroll, Reinhard Grohs · Journal of Advertising · 2018 · 23 citations

Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands

Johann Fueller, Roland Schroll, Severin Dennhardt et al. · 2012 · 19 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +20

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